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Sponsorship packages | Corporate brochure (PDF 136Kb)

Sponsors enter a professional, multi-million pound sporting arena run by one of the world's largest motor manufacturers, whose racing history in the UK dates back a quarter of a century.

Sponsors are able to use the dynamic profile of Renault UK's championships to help them build brand awareness and also create a powerful image of success through several mediums:

Large Crowds in the UK

  • Over the past decades, millions of race fans have filed through the gates and headed onto the spectator banks to watch the championships in action on the circuit.
  • Strong promotion and the fact the TOCA Tour package is Britains most professional sporting arena means crowds flock wherever the action is, from Knockhill in Scotland, Thruxton in Hampshire, Snetterton in Norfolk or Silverstone in Northamptonshire.

Television Exposure

ITV Network Shows Renault Race Highlights


Television coverage of the Formula Renault Championship is at its best ever with highlights broadcast across the entire ITV network. Every round supporting the British Touring Car Championship race weekends is shown on Motorsport UK: a dedicated half hour magazine programme (early Friday mornings and repeated the following Monday morning).

ITV's terrestrial coverage of the two championships reaches an estimated 24 million homes in the UK. In addition, four of the largest regional channels in ITV's network - Meridian, Granada, Anglia and Tyne Tees - are covering the racing from their local circuits with their special weekend daytime programmes. Motorsport UK, meanwhile, gets prime time coverage up to three times a week on Men & Motors: Granada's satellite and digital channel.

In Formula Renault it is every drivers ambition to make it to F1 and Renault is the only motor manufacturer to have a worldwide formula of its own and a Grand Prix team bearing its name. The grid is full of the most exiting young driving talent from around the world who, by learning their craft in Formula Renault, have the opportunity to go on to greater success. Lars himself will progress through Formula Renault and F3 to race in Formula One, and this itself has its advantages.

  • The Formula Renault Championship is an ideal way to enter the world of motorsport sponsorship, without the large initial budget required for Formula One.
  • Lars Sexton has the potential to become a Formula One world champion driver. With the international celebrity that will bring, exposure of sponsors' brands will only increase as his career progresses.

Sponsorship packages | Corporate brochure (PDF 136Kb)

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